Infinite scrolling is a web design technique that continuously
load contents as the user scrolls down the pages of the web page, destroying
the need for pagination. The progress of infinite scrolling on social site such
as facebook and twitter have made this technique international popular , but
that does not mean that you also should practice it .
If you’re thinking of venturing into infinite scrolling for
your site, then you should stop and reconsider if this feature does more harm
than good for your website. Continuous scrolling is advantageous for web pages
that streams continuously and has relative flat structure, where every unit of
content belongs at the same level of hierarchy and has similar chances of being
interesting to users.
Long, endless web pages are good for time-killing process
because users are in the mind set for intriguing exploration and discovery. The
advantages for not having acquire and click “to read more” keeps the reader
engaged with the content and less focused on the procedure of navigating to the
Read more page. [a benefit of low interaction cost].
In a compelling web design course, they tell designers to determine the length of a page by arbitrary measurements. When browsing viewers are happy to scroll down long pages when the information unit share the same level of granularity and are highly related, such as when searching for a gift within a particular category. This why on e-commerce pages we observe people click see all or view more to see all products at a single click when given the choice.
This scrolling has it’s advantages, but should be applied
with caution. Take into action your site’s content and the reader’s motivation.
Endless scrolling is not actually recommended for oriented finding task, such
like those requiring people to locate a particular content or compare lots of
options. For E-commerce sites, finding products is more easier and less
difficult if products are all present linearly on an extended page, without
sorting or other filter or navigation techniques to help isolate the included item.
In addition, locating a previous found item on an extended page
is inefficient, especially if that item is placed many scrolling segments down.
It’s much easier for people to recall that the item is on page 4 than it is to
measure where that item is positioned on an extremely extended page.
Conclusion: INFINITE SCROLLING may seem like an excellent replacement
for pagination. However, it’s not the answer for most site, infinite scrolling
is probably not for you is web page visitors want to achieve goal-oriented ,
such as when they need to review or find specific information quickly.
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